Sponsor the 7th Annual Underground Music Awards

(WE HONOR LEGENDS AND FUTURE STARS)

Greetings,

My name is Jesse C. Atkinson, CEO of Urban Threshold Enterprises Inc. and founder of the A&R Power Summit, The Urban Music Explosion, The Urban Music Institute, and The Annual Underground Music Awards.

Urban Threshold Enterprises Inc. is proud to invite your company to become a sponsor of the 7th Annual Underground Music Awards. Promote your brand directly to a well-targeted audience through our advance promotions. This package is designed to familiarize your company with The 7th Annual Underground Music Awards and the benefits of sponsoring this music event extravaganza.

The 2009 Underground Music Awards will take place in NYC on August 23rd, 2009. The BB Kings Theater in the heart of NYC's Times Square will play host to the awards ceremony. The event will be a star-studded mega musical show with performances by the nominees, featured major label acts and appearances by film and fashion celebrities.

Companies that sponsor the 2009 Underground Music Awards will benefit from a highly cost-effective and targeted form of promotion and visibility, prior to, during and after the event, ensuring that their organization's kudos is raised through their headlining of this high profile event. The awards will reflect each sponsor's particular focus and will demonstrate their company's association with business success and innovation.

Equally Important, as a sponsor of the 2009 UMA's, your company will gain access to top level music industry professionals, artists and consumers throughout the entire event. Each sponsorship package is designed to build a return on your investment, brand your company, create positive PR and allow your organization to interact face-to-face with this powerful audience.

Urban Threshold's Underground Music Awards is a national award show that breaks all of the rules of conventionalism. Unlike the Grammy Awards or the Billboard Music Awards, the Underground Music Awards were created to acknowledge and honor the achievements and contributions of unsigned and independent artists within the urban music scene. Every year there are incredible records released by independent labels and artists. Very rarely do the institutional accolades of the music industry reach or embrace independent music or the community of artists and fans who now represent 25% of all global music sales. Hence, the Underground Music Awards Program was born to fill that void.

Past winners and Honorees of Urban Threshold's Underground Music Awards include: Lupe Fiasco, MIMS, Stiles P, Kid Capri, MOP, Papoose, Remy Martin, Killah Priest, Afu-Rah, Kool G. Rap, Lil Mamma, DJ Red Alert, Ralph McDaniels, Cormega, DJ Kay Slay, Saigon, Lumidee, and many more..

After 6 very successful years, Urban Threshold Enterprises Inc. continues to make it their top priority to bring together music professionals, artists, DJ's, fans, media outlets and more to network, build relationships and celebrate the culture of independent urban music. The Underground Music Awards combines the elements of an award show, a music conference, an informational seminar, and an entertainment showcase into one lively event.

Moreover, It features and participants, from all over the world, representing the full spectrum of underground Hip Hop, R&B, Gospel, and Reggae music and fashion as a global phenomenon.

The 3 day event is packed with panel discussions, artist showcases, networking opportunities, product demonstrations and the awards ceremony.

The 2008 Underground Music Awards was held at the world famous BB Kings Concert Hall in New York City's Times Square. Last year's award show marked one of the year's most celebrated events in NYC. Special Awards were presented to the legendary Slick Rick and DJ Pioneer GrandMaster Flash. The '08 UMA's received extensive coverage from Clear Channel's Power 105.1FM, the Source Magazine, and All Hip Hop.com. These media outlets have pledged to support the UMA's in 2009. The excitement and buzz of the 2008 awards show was only paralleled by its overall support and attendance. As the date of the 2009's show draws near, the same sense of anticipation is growing.

The 2009 Underground Music Awards Weekend is scheduled to take place in NYC on August 21st, 22nd & 23rd. The legendary BB Kings Concert Hall in the heart of NYC's Times Square will play host to the awards ceremony. The event will be a star-studded mega musical show with performances by the nominees, featured major label acts and appearances by film and fashion celebrities.

UMA Award Location

Urban Threshold Enterprises is proud to announce that the 7th Annual Under ground Music Awards will be held Sunday, August 23rd, 2009 at the world renowned BB Kings Theater in Times Square in NYC.

3pm - UMA Press Conference

4pm - Networking Meeting

5pm - Rehearsals

6pm - Pre-Awards Special

7pm - Red Carpet Special

8:30pm - The 7th Annual Underground Music Awards Ceremony

12:30am - Sponsor Appreciation After Party

About BB Kings

Conveniently located in the heart of Times Square near Penn Station and Port Authority, The B.B. King Blues Club & Grill offers music fans a unique experience. The club features world-class musical talent and consists of two distinct spaces: the Showcase Room & Lucille's Grill. The breathtaking main space is classical in form and spirit: two-tiered, horseshoe-shaped seating (booths & tables) centered around a 30-foot stage presents up close and personal views of all performances. The 40-foot bar is a haven for the reserved listener. The atmosphere is enhanced with two 8-foot big video screens on either side of the stage.

Marketing of the UMA's

We intend to implement a radio-advertising blitz preceding the Underground Music Awards ceremony. Advertising will take place on Promo Radio 24/7 FM, Urban Buzz Factor.com and Hip Hop Palace.com

The other promotion and advertising tactics that we intend to utilize depending on the overall level of sponsorship funding raised include:

Additional advertising will take place on Hot 97 & on the Source.com

· Direct email newsletter campaigns, · Street level guerilla marketing that involves handing out fliers, stickers, and posters at clubs, colleges, high schools, and movie theaters, · Online marketing , · Also there will be a radio advertising blitz on commercial and college radio stations in the following states: MD, VA, NC, GA, FL, and NJ

Target Market Age: 18 to 40 years old Web: www.HipHopPalace.com - average 10,000+ hits a month (35,000 hits during UMA Voting), AllHipHop.com (1 million hits per month) and HipHopGame.com Email Advertisement: Updated information about the awards and our sponsors sent out weekly to over 20,000+ email subscribers on partnering list-serves.

Attendance

Participants in this event will include: unsigned artists, independent record Labels, publishers, fashion executives, A&R's, film makers, producers, Internet companies, distributors, booking agents, journalists, retailers, lawyers, songwriters, models, DJ's, and much more. We anticipate that 2500 plus attendees will attend the 7th Annual Underground Music Awards in NYC. More importantly, the awards will be broadcast live on Promo Radio 24/7FM and online via Hip Hop Palace.com and Live365.com. In addition, the show will be filmed by Urban Threshold Television and aired on public access stations throughout New York City.

The Underground Music Market The underground urban music culture has grown from a predominantly African-American phenomenon to a mainstream cultural genre generating tremendous revenue flow. It is comprised of Hip Hop, R&B, spoken word, and graffiti artists. In addition, DJ's, models, poets, dancers and fashion designers make up the underground urban music scene. Underground urban music goes far beyond the "back packer" movement. Extending across music, fashion, sports, publishing, film, and television, the underground urban music culture dominates today's global youth market by establishing trends followed by millions in the mainstream. The underground urban music market is neither ethnic nor geographic; it is a mindset. It is a consumer group with more than $200 billion in disposable income and the power to influence mainstream culture both in the U.S. and abroad. Even major corporations from Viacom to the Coke Cola Company have jumped on the underground urban music lifestyle bandwagon. Presently, the underground urban music and fashion market is a $5 billion market and it is growing at a rate of 5% per year. The demographics of those that purchase underground urban music and fashion products are diverse and mainstream.

SPONSORSHIP INFO

Sponsoring the 7th Annual Underground Music Awards will enable your company to expand its visibility to the underground urban music market. It will allow your firm to inform consumers about any new products or services which it may be offering. Product or name reinforcement will be accomplished via the Sponsor Appreciation Pre-Party.

The Underground Music Awards will deliver results for its sponsors and exhibitors by providing a unique platform for business development, publicity, and networking. Sponsors will be able to position their company as a leading supporter of this high quality event and gain maximum brand awareness from their investment. In addition, sponsors will have the opportunity to demonstrate their products or services to a targeted demographic group and generate valuable leads.

There will be a number of signature events leading up to the 7th Annual Underground Music Awards. These artist showcase events will be called `The Road to the UMA's.' We will use the UMA signature events to promote our sponsors' goods and services, thus increasing the number of impressions and expanding our sponsors' visibility.

Our sponsorship packages are designed to market, position, and brand your business. The underground urban music market consists of a diverse group of trend setting consumers.

Sponsoring the 7th Annual Underground Music Awards is a cost effective way to tap into this lucrative market.

STRATEGIC BRANDING PLUS POSITIONING EQUALS INCREASED SALES AND EXPANDING MARKET SHARE!!!! DON'T MISS OUT ON SPONSORING THIS ONE OF A KIND EVENT!